email to a friend

I don’t understand how we, as a society, can allow magazine subscriptions to have such a strange time lapse between when we order it and when we recieve it. Most magazines say something like “Please allow 10-12 weeks to start.” That seems so… strange… in a society where we want everything NOW! We have instant access to everything on the internet, and almost every retailer offers same-day or next-day shipping with next-day air options. Meanwhile it takes 3 months to get a magazine. I don’t get it. I am going to post this on my blog.



 there are a few magazines that I want to get subscriptions for, but that clause about waiting forever to get it stops me in my tracks everytime. I do not understand. Magazine publishers over-print their circulation, and usually have monthly returns, so it’s not like they need to have an extra copy made each time someone subscribes. It can’t possibly take 3 months to get my online order transfered to the mailing room. so what’s the deal? what? publishers?